Fiverr is great for many things, but what is perhaps its standout feature is the amount of creative talent available on the platform. And if there’s any one group of creatives that can lay claim to being Fiverr’s biggest export, it’s the Fiverr logo designers.
Looking to get a logo made? The Fiverr logo design segment comes highly recommended by some (like me) or totally frowned upon by others (like this guy). In this review of the Fiverr logo design service, I lay down the truth and set facts straight.
You get to see the Fiverr logo design service for what it truly is, and, in the end, I’ll provide my personal set of tips to get the best out of the service if you do decide to hire a logo designer on Fiverr.
But first, why does the Fiverr logo design service get such a bad rap?
Fiverr rose to fame as a platform offering low prices for otherwise expensive services. Need a logo design, animated logo or a full-on video animation, there’s someone on Fiverr to do it for five bucks.
What most people fail to realize is that even though there are some really great bargains on Fiverr, like this logo designer, there’s just so much you can get out of a $5 gig. No logo designer worth is onions is going to spend half their day creating a custom logo for you for $5.
Nine out of ten times, creatives offering extremely cheap services use templates and recycle designs among customers. They don’t spend more than five minutes on the job.
So imagine what happens when someone gets on Fiverr shopping for ‘awesome’ custom made logos on a $5 dollar budget. They’ll get disappointed, and this has happened a lot hence Fiverr’s gloomy reputation.
If you’ve used Fiverr for long enough, you’ll know that there are some designer gems who’re every shade of talented underneath the rubble of $5 – $20 gigs. Getting through that rubble is not that difficult, and I’ll show you how to next.
How to choose a logo designer on Fiverr
1. Start with search, not post a request
On Fiverr, there are two ways to reach a freelancer; by searching using the search bar just as you would search for something Google or by posting a specific job post on what Fiverr calls the Buyers’ Request section.
2. You want to avoid the latter option for two reasons.
It is more stressful to navigate since you have to create a job listing and filter through what’s, in my experience, a literal sea of automated replies.
The Buyers request section is mostly staffed by de-platformed logo designers, that is, designers who’ve been somewhat shadowbanned from Fiverr’s listing pages. Reasons for de-platforming are multiple, but it’s usually because the logo designer has a history of delivering sub-par work.
When you need a logo design on Fiverr, simply use the Fiverr search bar or navigate directly to the logo design section using the categories menu. With search and the categories page, you’re getting a ranked list of logo designers who’re top performers by Fiverr’s standards.
3. Use filters to narrow down your selection
Now you shouldn’t just go ahead to pick the first logo design on the categories page cause I said they’re ranked. They’re ranked yes, but by Fiverr’s standard and Fiverr’s standard is the logo designer that pulls in the most revenue.
That’ll include both the skilled gems who manage to bring in and keep customers based solely on the quality of their work and the ‘passable’ logo designers who’re so good with templates that they make actual ‘somewhat good’ logos.
It’s good, and it’s cheap, so they, like the truly talented logo designers, get a lot of customers who don’t know any better.
Filters can help you separate the somewhat good designers from the talented guys (and gals).
Filter by gig price
Let’s get done with the blatant template users. Set the minimum gig price to around $40. Seems counterintuitive if what attracted you to Fiverr in the first place was the cheap pricing.
But, remember, except you’re shopping for a placeholder logo, it’s hard if not impossible to get someone’s who’s really skilled to take up your logo design gig for less than forty bucks.
I’ll guarantee that a designer with a sub $40 retainer is merely using templates or recycling designs nine out of ten times.
Filter by Pro
Filtering off the sub $40 gigs is already enough to get a good list of logo designers for further screening. However, if you’re really particular about getting top draw fully customized logo – the absolute best of the best on Fiverr, I suggest adding one more filter layer; Fiverr Pro.
Fiverr is aware of its infamous reputation, and to counteract all the bad press, they launched Fiverr Pro. Fiverr Pro is a program where Fiverr itself vets freelancers on the platform for their skills and experience. If a freelancer makes the cut, they get a Pro badge.
A pro seller looks something like this:
I can guarantee that the cut is pretty stringent, so only logo designers who actually have what it takes to be regarded as professionals ever get verified. Now that’s not to say everyone else without the Pro badge is not professional enough; some might be, but if you want to be sure, the Pro Badge is one way to gain certainty.
4. Sensible portfolio screening
A lot of time, buyers like you see really great portfolio samples on a Fiverr logo designer’s page get all excited, order for a logo design and get something that’s incomparable in quality to what was showcased.
Did the designer get a brain fart while designing your logo? Why doesn’t it look anything like the samples? Simple answer, which is usually the most probable answer, is that they never created the samples logo design themselves.
As a designer on Fiverr, you can pretty much upload any logo design and claim it yours, no questions asked.
A good way to jump this hoop of deception is to skip portfolio samples and instead focus on the screenshots of logo designs produced for previous customers on the platform.
Fiverr has a native showcase feature that displays watermarked projects from other buyers before you. These samples are the true picture of what you’ll get if you hired a logo designer. Big props if they look like the original portfolio samples. If they’re less impressive, it’s a red flag you shouldn’t ignore.
5. Check out the reviews
If the portfolio and buyer samples pass your mark of quality, the next step is to check out buyer reviews. Reviews on Fiverr are rated over five, and ideally, you want a Fiverr logo designer who has an excess of five-star reviews.
But careful though, reviews, just like portfolios, experience and everything else, can be faked! Here’s a screenshot of a highly trafficked site offering multiple fake Fiverr reviews five dollars apiece. I have a strategy for objectively assessing Fiverr reviews. Here’s what you need to do.
Ignore the five-star reviews
They don’t tell you anything important. If you’ve reached a logo designer through search or the categories page, said logo designer is good enough by Fiverr’s assessment. You’re not learning anything new from their five-star reviews. Yeah, they are good, but you already know that!
Turn to the negative reviews
Again counterintuitive but negative reviews are more likely to highlight the often missed issues of a logo designer. Consider this logo designer, for instance.
This guy has a whooping 3000+ five star reviews from otherwise satisfied clients, which is nice. Seeing that might make you assume this is the logo designer of your dreams.
But hold on, let’s quickly check the negative reviews. The first giveaway here is the sheer amount of negative reviews, especially those in the one-star category. Twenty is a lot, and I’d be wary about working with any freelance logo designer on Fiverr with up to twenty, one-star reviews.
The next giveaway is the content of the reviews. Notice how there’s a theme with the reviews from separate reviewers. It’s almost as if they’re complaining of the same issue.
Final giveaway is the response to the reviews. It lacks professionalism and almost seems to gaslight the reviewers into thinking everything was their fault. Quick tip it’s not. It’s just basic psychology 101. Attack and make it seem like everyone else is the problem, and you might just get away with being the ‘victim.’
So how come this logo designer, despite these giveaways, managed to accrue so many five star reviews? Remember what I said earlier on about producing somewhat good recycled logos?
Yes. The logos from this class of Fiverr logo designers look good enough to the untrained eye, which is a huge majority of potential buyers. But they’re not original, which means of ten people who purchase this gig, five will get similar logo concepts. The rest get slightly modified variants of template logos, and the cycle continues.
So to summarize, check out the negative review count. Check out what the negative reviews say to see if there’s a recurring theme. Check out the response of the logo designer to see if it’s reasonable.
6. Check out their list of past clients
Fiverr released the showcase past clients feature not too long ago, and I’ve found it a pretty handy tool to get to skilled logo designers on Fiverr, and fast.
When a logo designer has designed logos for notable brands that’s an indication that they have what it takes since these brands typically have tougher requirements and higher expectations.
It will be hard to find logo designers on Fiverr who’ve worked with top-top brands like Coca-Cola or Apple. So what defines a passable top brand on Fiverr. I’d consider any brand in a portfolio showcase top if;
📌 They have an active social media presence.
📌 They have a solid business profile – with defined products and a consumer base.
📌They have a distinct digital media and online identity.
If you find a freelance logo designer with top brand names you know or those that fulfil these criteria, then it’s safe to assume you’re dealing with a professional provided they tick the other checkboxes.
Selecting the final candidate and getting started with your logo design project
If you’ve gone through the preceding steps, you should have trimmed your selection list to two or three Fiverr logo designers.
At this point, you can go with your guts to make a final pick. If you’re still undecided, a trick I use when hiring freelancers is to send a message with a brief description of what I need done to all the finalists in my selection list.
Their replies, specifically how fast they respond and the manner of the response, should be enough to land a final pick.
Submitting your brief
Most professional logo designers on Fiverr would’ve set up their requirements page to extract all the info they need to make a standout logo. Some might even set up an in-person video consult.
But just so you have a reference point, here’s what you should make clear to your Fiverr logo designer before they get to work.
📌 Your brand name and description of your brand image
What sets your brand apart, and what imagery do you want associated with it. For Robsbestpicks.com, I was going with minimalism and straightforwardness, which is why my logo is a to-the-point abbreviation of the actual name (The current logo is a placeholder from Canva; original one is in the works).
📌 Your target audience
Who are you marketing your business to? Who are your customers? Different logo design styles work best with different audience demographics. A professional logo designer on Fiverr will know the best styling to apply based on your selected audience type.
📌 Your own idea suggestions
If you’ve got a design idea in mind, it makes sense to tell your designer about it.
📌 Your competitors
Aside from setting the bar to beat, knowing your competitors and what their logo design looks like helps the designer figure out what design will stand out from the crowd. If everyone’s going with typography logos in your niche, maybe it’s time for some fresh iconography – your designer will decide.
The Fiverr logo design process
The actual process from submission of requirements to delivery of the final logo design on Fiverr varies by designer. However, on average, it should follow this timeline.
1. Start of the project
Which happens when you settle the invoice. On Fiverr, you can pay with your credit card or PayPal. Some designers prefer that you contact them before placing the order (settling the invoice), not after, so make sure to read the gig description page before selecting any package and settling the bill.
2. Consult phase
Like I said, you might get an in-person consultation or, at the very least, a text conversation to further iron out your needs. Feel free to divulge as much information as you deem necessary to help the designer produce a logo that appeals to you and your audience.
3. Conceptualization phase
After the consult (or submission of requirements if there’s no consult), your designer will work on some ideas and then deliver a sample of preliminary logos. It can be fully designed samples or just rough sketches; whichever the case, you get to select which best appeals to you.
4. Design phase
The designer will then work on the selected piece to make it perfect and then redeliver it to see if you have any further modifications.
5. Final delivery
At this stage, the designer perfects the final logo concept with your modifications in view before proceeding to deliver the final product.
The final delivery should include the final logo design in the PNG and JPEG formats. Some designers might bundle in the source file (usually in EPS or AI formats), but it’s not always given. Having the source file means you can make small modifications yourself in the future, so definitely ask for it if it’s not included in the bundle.
Note that this designing schedule is only applicable to professional logo designers on Fiverr, not the $5 per piece bunch. With the latter group, you usually just get a final delivery after specifying your requirements on the order page.
What happens if you don’t like the final product?
Sometimes a logo might not be to your taste. Other times the designer, even though they are professionals, just didn’t put on their creative hats for your project. This is where the perks of hiring a logo designer on Fiverr comes into place.
You can ask for further modifications or outright request an order cancellation for a full refund. It rarely happens that professional logo designers meeting all the selection criteria I described above put out botched logo designs.
But if it does ever happen, you can rest easy in the knowledge that you’ll get your full money’s worth in a refund.
How much will it cost to get a logo made on Fiverr
Pricing for logo creation largely boils down to your requirements and the individual rates of the logo designer. Good designers price their services for what it’s worth, so expect to pay top dollar if you want a top-quality custom logo made.
To give you an idea, expect to pay about:
💰 $75 – $200 for the typical logo
💰 $150 – $500 for a logo with custom design language and elements
💰 $500 – $5000 for a top of the range logo created with signature design styles.
Ready to get your next logo on Fiverr
With this, you’re properly informed to go hunt for a skilled logo design. If you need additional help with shopping on Fiverr, do check out my guide to hiring a freelancer on Fiverr for more information.
If your logo design is a segue for you to get into digital marketing, I’ve also got a guide on hiring freelance marketing experts and another guide to hiring a digital marketer specifically on Fiverr.
Got any other questions, use the comment box.
